熟讀2分鐘
I went over the sales figure in the market research report.
To make our product sell well, we have to take the target customers into account.
If our customers are attracted by the low price, they will buy and become loyal to our brand.
I think we're talking about two totally different target groups.
我看過市場調查報告中的銷售數字。
為了賣好我們的產品，我們一定要吧目標消費者考慮進去。
如果顧客被我們的低價位所吸引，他們就會購買我們的產品并成為我們品牌重視的消費者。
我認為我們所討論的是兩類不同的目標群體。

一邊聽一邊練
A: Do you know what the exporters consider?
B: Well, they consider some distinct but related problems, such as seeking for a target market or locating the promising customer. An exporter needs to know about the social characteristics of people he is dealing with.
A: Could you talk about it in detail?
B: OK, you need to know what they like or dislike, what religions they follow. Especially you need to know how they behave, their habits and their ways of life, the things that they are used to.
A: I see. I think it is necessary to make a market research before the product orientation.
B: Yes, you're right.
A:你知道出口商都在考慮些什么嗎？
B:嗯，他們考慮些迥異但卻相關的問題。例如，尋找新的市場目標，或者定位潛在的顧客。一個出口商需要知道他考慮的人群的社會性。人群的社會性。
A:你能說的詳細點嗎？
B:好的。你需要知道他們喜歡什么，不喜歡什么，他們信仰什么宗教。特別是需要知道他們的行為，他們的習慣、生活方式以及所習慣的事物。
A:我知道了。我覺得在市場定位之前需要做市場調查。
B:是的，沒錯。

情景短劇扮演
(Alice is a asking Emma something about product orientation.)
Alice: I went over the sales figures in the market research report. If we compare that report with our survey of consumer buying habits, there is only one conclusion.
Emma: What's is that?
Alice: It seems this market is sensitive to price. When our product was market up at a higher introductory price, our sales after product launch were very low. But with a series of promotional events, we landed more sales.
Emma: You mean that we should mark up our product at a low price, right?
Alice: Yes. Price is vital in the fierce market competition, so we can use it to build our customer base .