熟讀2分鐘
We've got to come up with a few clever strategies in order to keep our place on top.
Our challenge is consumer loyalty.
At a discounted introductory, we landed more sales.
我們不得不想出幾個聰明的辦法來保持我們的領先地位。
我們面臨的挑戰是如何爭取重視的顧客。
打折上市之后，銷售量大增。
一邊聽一邊練
A: Good morning. I am from the Sunshine Company. Here is my card. Our company is conducting a survey about washing powder now. Can I ask you some questions?
B: That is all right.
A: We want to know how many people use our Sunshine washing powder. We also need to know why they use our washing powder or why they don't. This information will be used to make the marketing policy.
B: I see.
A: Have you tried our company's washing powder yet?
B: Yes. It washes very clean, but I don't like the smell of the washing powder. It smells weird.
A: So, I guess the type of smell is important to you.
B: That's true.
A: I see.
A: 早上好，我來自陽光公司，這是我的名片。我們正在做一項關于洗衣粉的市場調查。我能問您幾個問題嗎?
B: 好的。
A:我想知道有多少顧客在使用陽光牌洗衣粉。而且還想了解他們選擇或者不選擇我們產品的原因。這些信息將用語我們制定營銷政策。
B:我明白了。
A:您用過我們公司的洗衣粉嗎？
B:用過，洗的很干凈。但是我真的不敢恭維陽光洗衣粉的氣味，味道很奇怪。
A:如此看來氣味對您來說是很重要的。
B:那當然。
A:我知道了。
情景短劇扮演
(Li Hua and Wang Xue are talking about the results of the market research.)
Li Hua: Did you get a positive response from a discounted introductory?
Wang Xue: We've just carried out a survey of both consumers and retailers regarding our future sound cards.
Li Hua: Did you get a positive response from the telephone survey? What do they say?
WangXue: Well, it looks like our plans for a fully functional but low end sound card were right on.
LI Hua: People are looking for cheaper ones?
Wang Xue: Of course. Price is an important variable in our market, so we can use it to build our customer base.
Li Hua: Right. They want lower prices, but most important, the cards must be reliable.
（李華和王雪在討論市場調查的結果。）
李華：產品在打折上市之后得到好的反饋了嗎？
王雪：我們已經就計劃退出的聲卡對客戶和零售商進行了調查。
李華：你的電話調查反饋好嗎？他們都說些什么？
王雪：看起來我們計劃退出的全功能低價位的聲卡會很受歡迎。
李華：人們愿意買便宜的嗎？
王雪：當然，價格在市場上是一個很重要的變量，我們可以利用價格建立我們的顧客基數。
李華：是的，他們希望價格便宜一些，但是最重要的是，聲卡質量必須要好。
